Utilise Online Marketing For A Successful Conservatory Business

The glass and glazing industry is a competitive beast. Attracting the leads and sales you need to in order to make a profit can no longer be achieved by just advertising in the local press or buying a listing in the Yellow Pages. You must have an online presence of some sort as the modern day home improvement buyer will nowadays begin their search for products via their computer.

You need to draw attention to the conservatories and double glazing you sell by given them due prominence online and there are several ways of doing this.

Website

Your website should be treated like an online showroom. All products within your range should have a presence and any images used will be of a high quality. The customer should be able to navigate the site easily so that they can find a conservatory as and when they want to. Any brochures you have should also be downloadable or easy to order direct from the site. Enquiry forms and contact us pages need to be noticeable.

Reviews

Word of mouth can make or break a business. There are a variety of review centre websites online and you should constantly monitor them in order to see what customers are saying about your business. If you are seen to be responding to the ideas and opinions of people, you will help increase the chances of others using your business in the future.

Social media

Facebook and Twitter have revolutionised the way people interact with another online and it makes good financial sense to capitalise on this growing market. You can create your own business page and use it as a means of communicating with potential customers in your local area. It helps your business come into contact with people who would otherwise never have heard of your company.